Discover how Sport Time Transformed Its Supply Chain Across 8 Countries Using RFID
The real story behind how Nike’s exclusive distributor in the Balkans achieved full visibility, reduced shipping errors, and scaled logistics.
















Who is Sport Time?
- Sport Time
Exclusive Nike distributor
Sport Time is the exclusive Nike distributor in the Balkan region, operating in Serbia, Romania, Bulgaria, Bosnia and Herzegovina, Montenegro, North Macedonia, and Albania.
400+ employees
With over 400 employees and a robust omnichannel network, their mission is to bring innovation and athletic performance to millions of athletes in Eastern Europe.
Pioneer in transforming logistics with RFID
Since its inception in 2014, Sport Time has grown exponentially, managing both own stores and wholesale operations. Today, it is the largest regional Nike reference and a pioneer in transforming sports logistics with RFID.
The challenge: Operational complexity and need for accuracy
Managing a supply chain across multiple countries, with varied inventories and a high volume of products in motion, presented daily challenges.
Sport Time needed a solution that would not only improve but completely transform its logistics and retail operation.
Slow and poorly scalable manual processes
Constant risk of human errors in picking and shipping
Low real-time stock visibility
Difficulties in ensuring complete traceability
The solution:
Operational complexity and need for accuracy
Clustag designed and implemented a comprehensive RFID solution tailored to Sport Time’s environment. This included:
MOT RFID stations with bulk scanning
Thanks to their high sensitivity and speed, they even detect products with complex materials or irregular labeling. Fast and error-free verification.
Zentup with RFID reading at control points
Automatic synchronization with the client’s ERP or WMS ensures that information is always up-to-date and available for decision-making.
Direct
integration
The seamless integration with the existing WMS and RFID reading allowed Sport Time not to change their current processes, but to enhance them.
Automated audit zone
When the system detects anomalies in an order, the boxes are automatically redirected to a review area, where an operator can resolve them according to instructions from Zentup.
Tailored performance & Full control
Zentup delivers unmatched precision in inventory receiving, stock management, and order fulfullment. Its high level of customization allows users to adjust reading efficiency and error tolerance according to operational needs.
With Zentup, all connected RFID devices can be configured, updated, and managed remotely, ensuring a smooth and centralized operation.
The results:
Operational complexity and need for accuracy
Clustag designed and implemented a comprehensive RFID solution tailored to Sport Time’s environment. This included:
Automate post-picking control across multiple logistics hubs
Verify hundreds of items in seconds without manual scanning
Reduce shipping errors and returns
Increase staff productivity and efficiency
Redirect operational efforts towards value-added tasks: customer service and strategy
- Sport Time
“With RFID, we not only improved processes, we transformed our supply chain.”
— Bojan Djordjevic, Regional Logistics Director
- Clustag
“Our technology enables efficient readings even with complex materials. With Sport Time, we achieved a seamless integration that boosted their logistics performance.”
— Luis Rius, CEO
- News
Sporting Goods Retailer Integrates Clustag’s RFID Solutions to Solve Supply Chain Challenges
With supply chain issues facing companies across the globe, retailers are turning to RFID solution to help them keep their inventory in stock for consumers looking to purchase such items as sneakers.
This is more than just a case study.
It’s a roadmap to transform your supply chain—just like Sport Time did. Ready to see what’s possible with Clustag RFID?